Company Introduction

Company Overview

Official Registered Name: Shijiazhuang Heger Trading Co., Ltd.

Establishment Date: Having cultivated the core plush toy industry belt for many years, leveraging a mature supply chain system to build end-to-end production capabilities

Global Headquarters: China, Hebei Province, Shijiazhuang (Xinhua District)

Production Base / Warehouse Address: China, Hebei Province, Handan (Guangping County)

Core Team Background: A professional team of 50 members covers production, quality inspection, custom design, and international trade across the entire value chain. Core members have an average of over 8 years of experience in the plush toy industry, with the ability to handle mass production and implement customized projects

Key Development Milestones:

2018: Built a 3,500㎡ core production facility and launched custom plush toy manufacturing services

2021: Expanded into overseas markets, entering the UK, Southeast Asia, and other regions, with annual output value exceeding RMB 20 million

2023: Added more than 10 satellite production bases, introduced a full set of internationally standardized testing equipment, obtained CE and CPC certifications, and achieved an annual output value of RMB 30 million

2025: Serving over 500 global buyers, increasing the share of customized orders to 65%, and becoming a key supplier for leading customers in the UK and Southeast Asia

Products and Services

Focusing on the core pain points of global plush toy buyers, we have built a comprehensive product and service system covering all scenarios, with the following key components:

1. Custom Plush Toy Solutions

Target Audience: High-end gift shops, brand distributors, corporate gift purchasers, and event planners

Pain Points Addressed: Difficulties in matching customization needs, long sampling cycles, unstable quality in mass production, and low efficiency in launching co-branded products

Core Features: IP co-branding customization / shape customization / LOGO customization, compatibility with multiple materials, rapid sampling within 3–5 days, and end-to-end quality control

Customer Value: Custom delivery times are 40% shorter than industry averages, customization costs are reduced by 25%–28%, helping customers create hit gifts and boosting store sales by over 30%

2. Standard Plush Toy Wholesale Solutions

Target Audience: Online retailers, supermarket chains, and party supplies vendors

Pain Points Addressed: Product homogenization, high procurement costs, unstable availability of ready-to-ship stock, and slow delivery times

Core Features: Ready-to-ship stock available in all categories, ranging from 20 inches to 60–70 cm; minimum order quantity of 10 pieces; one-stop purchasing; domestic drop-shipping service

Customer Value: Procurement costs reduced by 20%, fastest delivery of ready-to-ship stock in just 3 days, and inventory turnover improved by 50%

3. Cross-Border E-commerce Exclusive Plush Toy Solutions

Target Audience: Cross-border e-commerce sellers and overseas brand agents

Pain Points Addressed: Lack of product compliance certifications, high cross-border logistics costs, low customs clearance efficiency, and high risks of platform delisting

Core Features: Full-category CE/CPC certification, seamless integration with overseas logistics, multilingual packaging customization, and compliant customs clearance support

Customer Value: 100% approval rate for platform listing, cross-border logistics costs reduced by 15%–19%, customs clearance time shortened to 2 days, and order volume increased by over 60%

Core Advantages

End-to-End Production Capacity and Supply Chain Strength: With a 3,500㎡ core factory plus over 10 satellite production bases, achieving an annual output value of RMB 30 million; equipped with gantry cutting machines, laser cutting tables, cotton-filling machines, and other complete assembly line equipment, enabling fully independent control over raw materials, production, and inspection, and capable of handling urgent bulk orders

High-Efficiency Customization Capability: Supports all-dimensional customization of IP, shapes, and LOGOs, completing samples within 3–5 days and shortening custom delivery times by 30% compared to industry standards; has successfully implemented co-branded projects for high-end clients such as authorized Jellycat stores in the UK, with a customer satisfaction rate of 98%

International Compliance and Quality Assurance: All products have passed CE and CPC international certifications, complying with the EU Toy Safety Directive, the US Children’s Product Safety Act, and ASEAN toy standards; 100% coverage of quality inspections throughout the process, with a product pass rate of 99.8%, completely eliminating concerns about overseas procurement compliance

Cost-Effectiveness and Rapid Delivery: Leveraging advantages of the industrial belt supply chain to eliminate intermediate links, offering outstanding cost-effectiveness; ready-to-ship stock available in minimum quantities of 10 pieces, delivered within 3 days; customized products delivered within a maximum of 15 days, efficiently aligning with customers’ purchasing rhythms

Comprehensive Coverage Across All Customer Segments: Suitable for gift shops, cross-border e-commerce businesses, wholesale buyers, and other customer types, providing “ready-to-ship wholesale + custom processing + drop-shipping” services across all scenarios; already serving over 500 global buyers spanning more than 10 countries and regions

Customer Cases and Qualifications

Benchmark Customer Cases

Our solutions have been thoroughly validated by global benchmark customers, with typical examples as follows:

Authorized Jellycat Gift Shop Chain in London, UK / High-End Gift Retailer: Operating over 25 physical stores, annually purchasing more than 8,000 plush toys, previously facing challenges such as lengthy co-branded sample cycles (≥10 days), high costs, and unstable deliveries. By adopting Heger’s custom plush toy solutions, they completed co-branded sample production in just 3 days and delivered a bulk order of 5,000 pieces within 12 days, reducing customization costs by 28% compared to industry averages; after product launch, store holiday sales increased by 32%, member repurchase rates rose by 45%, turning the product into an annual hit gift and driving overall store sales growth by 18%

Leading Plush Toy Cross-Border E-commerce Seller on Shopee in Singapore / Cross-Border E-commerce: Specializing in popular 20-inch plush toys, with annual orders exceeding 12,000 units across six Southeast Asian countries, previously struggling with lack of CE/CPC certification resulting in platform delisting and customs detentions, along with high logistics costs and slow customs clearance. By adopting Heger’s cross-border e-commerce exclusive plush toy solutions, they obtained full-category CE/CPC certification, achieving a 100% approval rate for platform listing; comprehensive cross-border logistics costs were reduced by 19%, and customs clearance time was shortened from 7 days to 2 days; within half a year, order volume grew by 70%, monthly sales exceeded US$150,000, propelling them into the top 10 plush toy sellers in Southeast Asia

Industry Qualifications and Authoritative Recognition

International Certifications: CE certification (EU toy safety standard) and CPC certification (US children’s product safety standard)

Industry Endorsements: Listed in China’s Plush Toy Industry Belt’s Premium Supplier Directory and awarded “Hebei Province’s High-Quality Foreign Trade Enterprise”

Strategic Partnerships: Authorized Jellycat Gift Shop Chain in the UK, leading Shopee cross-border e-commerce seller in Singapore, and the Southeast Asian Gift Buyers Association

Service System and Compliance Commitments

Customer Service System

Service Coverage: Covering mainland China as well as the UK, Southeast Asia, Russia, and over 10 other countries and regions, supporting bilingual Chinese-English communication

Service Response Mechanism: Providing 7×12-hour online customer service, responding to customer inquiries within 2 hours on working days; enterprise-level customers are assigned dedicated account managers who track order progress throughout the entire process

Aftersales Guarantees: Offering free product inspection reports and custom design support; providing replacement or refund for quality issues; regularly sharing information on new industry products and purchasing trends

Compliance Commitments

We strictly adhere to product compliance and trade regulations in major global markets:

European and American Markets: Products comply with CE safety certification and CPC children’s product safety requirements, fully meeting the EU Toy Safety Directive and the US Children’s Product Safety Act

Southeast Asian Markets: Comply with ASEAN toy safety standards and adapt to import regulatory requirements in Singapore, Malaysia, and other countries

Trade Compliance: Providing supporting services such as foreign trade customs clearance and commodity inspection to ensure risk-free compliance throughout the entire cross-border trade process

Corporate Vision

Our mission is “to empower global customers’ business growth through high-quality plush toys.” We strive to become a benchmark enterprise in the fields of custom and wholesale plush toys worldwide, helping small and medium-sized buyers reduce costs associated with going global and sourcing, and assisting brands in creating highly recognizable plush toy-related products. In our business development, we actively fulfill our responsibility to empower the industry:

Providing free product selection and compliance consulting services to small and medium-sized buyers, having served over 300 merchants and lowered barriers to entrepreneurship

Participating in plush toy industry skills training, cultivating professional production and design talent for the industrial belt, and promoting industry standardization

Adopting eco-friendly fabrics and processes, practicing green manufacturing principles, reducing resource consumption, and contributing to sustainable industry development