Company Overview
Official Registered Name: Shijiazhuang Heger Trading Co., Ltd.
Established: With many years of deep cultivation in the core plush toy industry belt and leveraging a mature supply chain system, we have built end-to-end production capabilities.
Global Headquarters: Shijiazhuang, Hebei Province, China (Xinhua District)
Production Base / Warehouse Address: Handan, Hebei Province, China (Guangping County)
Core Team Background: A professional team of 50 people covers the entire value chain, including production, quality inspection, custom design, and foreign trade. Core members have an average of over 8 years of experience in the plush toy industry, with the ability to handle both mass production and customized projects.
Key Development Milestones:
2018: Established a 3,500㎡ core production facility and launched custom plush toy manufacturing services.
2021: Expanded into overseas markets, entering the UK, Southeast Asia, and other regions, with annual output value exceeding RMB 20 million.
2023: Added more than 10 satellite production bases, introduced a full set of international-standard testing equipment, obtained CE and CPC certifications, and achieved an annual output value of RMB 30 million.
2025: Serving over 500 global retailers, increasing the share of customized orders to 65%, and becoming a core supplier for leading clients in the UK and Southeast Asia.
Products and Services
Focusing on the core pain points of global plush toy buyers, we have built a comprehensive product and service system covering all scenarios, with the following key components:
1. Custom Plush Toy Solutions
Target Audience: High-end gift shops, brand distributors, corporate gift purchasers, and event planners.
Addressing Pain Points: Difficulty matching customization needs, long sampling cycles, unstable quality in mass production, and low efficiency in launching co-branded products.
Core Features: IP co-branding customization / shape customization / LOGO customization, multi-material compatibility, rapid sampling within 3–5 days, and full-process quality control.
Customer Value: Custom delivery time is 40% shorter than the industry average, customization costs are reduced by 25%–28%, helping customers create hit gifts and boosting store sales by over 30%.
2. Standard Plush Toy Wholesale Solutions
Target Audience: Online retailers, supermarket chains, and party supply vendors.
Addressing Pain Points: Product homogeneity, high procurement costs, unstable spot supply, and slow delivery times.
Core Features: Full range of 20-inch / 60–70cm items in stock, minimum order quantity of 10 pieces, one-stop procurement, and domestic drop-shipping for single items.
Customer Value: Procurement costs are reduced by 20%, spot delivery can be as fast as 3 days, and inventory turnover efficiency increases by 50%.
3. Cross-Border E-Commerce Exclusive Plush Toy Solutions
Target Audience: Cross-border e-commerce sellers and overseas brand agents.
Addressing Pain Points: Lack of product compliance certification, high cross-border logistics costs, low customs clearance efficiency, and high risk of being delisted on platforms.
Core Features: Full-category CE/CPC certification, coordination with overseas logistics, multilingual packaging customization, and compliance-related customs clearance support.
Customer Value: 100% platform listing approval rate, 15%–19% reduction in cross-border logistics costs, customs clearance time shortened to 2 days, and order volume increased by over 60%.
Core Advantages
End-to-End Production Capacity and Supply Chain Strength: We operate a 3,500㎡ core factory plus more than 10 satellite production bases, with an annual output value of RMB 30 million. Equipped with a full set of production line equipment, including gantry cutting machines, laser cutting beds, and stuffing machines, we achieve complete self-control over raw materials, production, and inspection, enabling us to handle urgent bulk orders.
Efficient Customization Capability: We support all-dimensional customization—IP, shape, and LOGO—and can complete sampling in 3–5 days, reducing the custom delivery cycle by 30% compared to the industry average. We have already successfully implemented co-branded projects for high-end clients such as authorized Jellycat stores in the UK, with a customer satisfaction rate of 98%.
International Compliance and Quality Assurance: All our products are certified under CE and CPC standards, complying with the EU Toy Safety Directive, the US Children’s Product Safety Act, and ASEAN toy standards. Our full-process quality inspection coverage reaches 100%, with a product pass rate of 99.8%, completely eliminating concerns about overseas procurement compliance.
Cost-Effectiveness and Fast Delivery: Leveraging the advantages of the industrial belt supply chain and eliminating intermediate links, our products offer outstanding cost-effectiveness. Spot goods can be ordered in quantities as low as 10 pieces and delivered within 3 days; customized products take no more than 15 days to deliver, efficiently matching customers’ purchasing rhythms.
Comprehensive Coverage Across All Customer Segments: We cater to gift shops, cross-border e-commerce businesses, wholesale buyers, and other types of customers, providing “spot wholesale + custom processing + drop-shipping” services across all scenarios. We have served over 500 global buyers in more than 10 countries and regions.
Customer Cases and Certifications
Benchmark Customer Cases
Our solutions have been thoroughly validated by global benchmark customers, with typical examples as follows:
Jellycat Authorized Chain Gift Shop in London, UK / High-End Gift Retailer: With over 25 physical stores and annual plush toy purchases of more than 8,000 pieces, this client previously faced challenges such as long co-branding sample cycles (≥10 days), high costs, and unstable deliveries. By adopting Heger’s custom plush toy solutions, they completed co-branding samples in just 3 days and delivered a bulk order of 5,000 pieces in 12 days, reducing customization costs by 28% compared to the industry average. After the products were launched, store holiday sales increased by 32%, member repurchase rates rose by 45%, making them a hit gift of the year and driving overall store sales up by 18%.
Top Plush Toy Cross-Border E-Commerce Seller on Shopee in Singapore / Cross-Border E-Commerce: Specializing in popular 20-inch plush toys, with annual orders exceeding 12,000 pieces across 6 Southeast Asian countries. Previously, due to lack of CE/CPC certification, their products were delisted on platforms and detained by customs, while also facing high logistics costs and slow customs clearance. By adopting Heger’s cross-border e-commerce exclusive plush toy solutions, they obtained full-category CE/CPC certification, achieving a 100% platform listing approval rate; overall cross-border logistics costs were reduced by 19%, and customs clearance time was shortened from 7 days to 2 days. Within half a year, order volume increased by 70%, with monthly sales exceeding US$150,000, propelling them into the top 10 plush toy sellers in Southeast Asia.
Industry Qualifications and Authoritative Recognition
International Certifications: CE Certification (EU Toy Safety Standard), CPC Certification (US Children’s Product Safety Standard)
Industry Endorsements: Selected as a High-Quality Supplier in China’s Plush Toy Industry Belt and awarded “Hebei Province’s High-Quality Foreign Trade Enterprise”
Strategic Partners: Jellycat Authorized Chain Gift Shop in the UK, Top Cross-Border E-Commerce Seller on Shopee in Singapore, Southeast Asian Gift Purchasers Association
Service System and Compliance Commitment
Customer Service System
Service Coverage: Covers the whole country as well as the UK, Southeast Asia, Russia, and more than 10 other countries and regions, supporting bilingual Chinese–English communication.
Service Response Mechanism: Provides 7×12-hour online customer service, responding to customer inquiries within 2 hours on working days; enterprise-level clients are assigned dedicated account managers who follow up on order progress throughout the entire process.
After-Sales Support: Free product inspection reports and custom design support; free replacement or refund for quality issues; regular updates on new industry products and procurement trends.
Compliance Commitment
We strictly adhere to product compliance and trade regulations in major global markets:
European and American Markets: Products comply with CE safety certification and CPC children’s product certification requirements, fully meeting the EU Toy Safety Directive and the US Children’s Product Safety Act.
Southeast Asian Markets: Comply with ASEAN toy safety standards and meet import regulatory requirements in countries such as Singapore and Malaysia.
Trade Compliance: Provide supporting services such as foreign trade customs declaration and commodity inspection to ensure full compliance and risk-free cross-border trade.
Corporate Vision
Our mission is “to empower global business growth with high-quality plush toys.” We are committed to becoming a benchmark enterprise in the global plush toy customization and wholesale sector, helping small and medium-sized buyers reduce costs when expanding overseas or sourcing, and assisting brands in creating highly recognizable plush toy merchandise. In our business development, we actively fulfill our responsibility to empower the industry:
Providing free product selection and compliance consulting services to small and medium-sized buyers, having served over 300 merchants and lowered the barriers to entry for startups.
Participating in plush toy industry skills training to cultivate professional production and design talent for the industry belt, thereby promoting industry standardization.
Adopting eco-friendly fabrics and processes to practice green manufacturing, reduce resource consumption, and contribute to the sustainable development of the industry.

Production and Service Capabilities: Leveraging the advantages of China’s core plush toy industry belt, Heger Trading has built an efficient cross-border supply chain system that covers the globe. Our products have passed international safety certifications such as CE and CPC, and are exported to more than 10 countries and regions, including the UK, Singapore, and Russia, providing global buyers with stable and efficient custom and wholesale services for plush toys. We have established strategic partnerships with several leading international logistics companies, enabling ultra-fast delivery of in-stock orders within 2 days and shortening the delivery cycle for customized orders by 30% compared with the industry average.