Recently, Shijiazhuang Hegel Trading Co., Ltd. reached a deep strategic cooperation with the leading plush toy seller on Singapore's Shopee platform. The two sides will carry out all-round cooperation in terms of compliant supply, product customization, logistics optimization and other aspects, to help the Southeast Asian plush toy market improve quality and efficiency and achieve mutual benefit and win-win results.

As the global demand for plush toys continues to grow, Southeast Asia has become a core potential market for plush toys going global, thanks to its huge consumer base and the rapid development of cross-border e-commerce. The leading Shopee seller in Singapore this cooperation mainly sells 20-inch hit plush toys, with an annual order volume of more than 12,000, covering 6 Southeast Asian markets including Singapore, Malaysia, Indonesia and others. Previously, problems such as lack of compliance certifications, high logistics costs and low customs clearance efficiency restricted its business expansion.

According to the cooperation agreement, Hegel Trading will provide the seller with cross-border e-commerce exclusive plush toy solutions, supply all categories of CE/CPC certified products, ensure that the products meet the safety standards of the Southeast Asian market, and achieve 100% platform listing pass rate. At the same time, relying on its own logistics resources, it will provide overseas logistics docking and compliant customs declaration supporting services, reducing the comprehensive cross-border logistics cost by 19% and shortening the customs clearance time from 7 days to 2 days. In addition, Hegel Trading will also customize plush toy styles suitable for the local market according to the consumption demand in Southeast Asia, helping to improve product competitiveness.

It is understood that this cooperation is an important step for Hegel Trading to expand the Southeast Asian market. Up to now, the enterprise has served more than 500 purchasers around the world, among which cross-border e-commerce sellers account for 40%. The person in charge of Hegel Trading said that in the future, it will continue to focus on the cross-border e-commerce track, deepen cooperation with global mainstream e-commerce platforms and leading sellers, optimize the cross-border supply service system, rely on the advantages of CE/CPC international certifications, help more overseas sellers lower the threshold for going global and achieve order growth, and promote the improvement of the influence of China's plush toy industry in the global market.