Client Name / Industry: Line Friends offline experience store in Seoul, South Korea / trendy IP derivative retail, with more than 20 offline stores covering core business districts such as Myeongdong and Hongdae in Seoul, with an annual purchase of more than 9000 plush toys.
Core Background: Plans to launch corporate co-branded plush gifts for holidays such as Halloween and year-end promotions as well as member exclusive benefits; the previous cooperative suppliers had three major pain points: long proofing cycle (≥11 days), high customization costs and unstable delivery, which missed multiple holiday marketing windows, resulting in insufficient exposure and conversion of co-branded products.
Adopted Solution: Hegel customized plush toy solutions (IP co-branding customization + rapid proofing + full-process quality control + flexible supply chain):
Carry out co-branding design for Line Friends' classic IPs (Brown Bear, Cony Rabbit, Sally, etc.), taking into account both the original IP style and the corporate brand tone
Rapid proofing process: complete the first proofing in 4 days, confirm the final version in 5 days, efficiently respond to the holiday marketing rhythm
Full-process quality control: comply with South Korea's KC toy safety standards, and both fabrics and processes have passed environmental protection and safety inspections
Flexible supply chain: support small-batch trial production and emergency reorders, adapting to peak holiday demand
Quantitative Business Results: Efficiency improvement: complete the co-branded product custom proofing in 4 days, complete batch delivery of 8000 pieces in 15 days, which shortens the delivery cycle by 45% compared with the original plan
Cost optimization: customization costs are reduced by 30% compared to the industry average
Business growth: After the product was launched, the store's holiday sales increased by 40%, the member repurchase rate increased by 50%, it became a hit product driving store traffic, and collectively drove the store's overall sales growth by 20%
