- Customer Name / Industry:Authorized chain gift store of Jellycat in London, UK / High-end gift retail, with over 25 offline stores covering London's core business districts, with annual purchases of more than 8000 plush toys
- Core Background:Planned to launch corporate co-branded plush gifts for holiday promotions and member exclusive benefits. The previous cooperating suppliers had three major pain points: long sampling cycle (≥10 days), high customization cost and unstable delivery, and missed the holiday marketing window multiple times
- Adopted Solution:Hegel customized plush toy solution (IP co-brand customization + rapid sampling + full-process quality control)
- Quantified Business Results:Completed the co-branded custom sampling in 3 days, completed batch delivery of 5000 pieces in 12 days, the customization cost was reduced by 28% compared with the industry average; After the product was launched, the store's holiday sales increased by 32%, the member repurchase rate increased by 45%, it became the annual best-selling gift of the store, and collectively drove the store's overall sales growth by 18%
