- Customer Name / Industry
- Sanrio Authorized Premium Boutique Store in Tokyo, Japan / High-end IP derivative retail, with over 30 offline stores covering core business districts such as Shibuya and Shinjuku in Tokyo, with annual purchases of over 10,000 plush toys.
- Core Background
- Plans to launch corporate co-branded plush gifts for seasonal promotions such as cherry blossom season and Christmas, as well as exclusive member benefits; Previous cooperative suppliers had three major pain points: long sample production cycle (≥12 days), high customization costs, and volatile delivery, which repeatedly missed holiday marketing windows, resulting in the co-branded products' sales failing to meet expectations.
- Adopted Solution
- Hegel Customized Plush Toy Solution (IP Co-brand Customization + Rapid Sampling + Full-process Quality Control + Flexible Supply Chain):
- Conduct co-branding design for classic Sanrio IPs (Hello Kitty, Kuromi, Cinnamoroll, etc.), retain IP recognition while integrating corporate elements
- Rapid sampling process: Complete the first sample in 2 days, confirm the final version in 3 days, greatly reducing lead time
- Full-process quality control: From fabric selection to sewing technology, all comply with Japanese toy safety standards (ST Mark)
- Flexible supply chain: Support small-batch trial production and rapid reorders, adapting to the elastic needs of holiday promotions
- Quantified Business Results
- Efficiency improvement: Complete co-branded product customization sampling in 2 days, complete batch delivery of 3000 pieces in 10 days, shortening the delivery cycle by 60% compared to the original plan
- Cost optimization: Customization costs reduced by 25% compared to the industry average
- Business growth: After the product launch, the store's sales during cherry blossom season / Christmas season increased by 38%, member repurchase rate increased by 42%, becoming the store's annual best-selling gift, collectively driving the store's overall sales growth by 22%
